Product Development
New products that reach the market faster and meet a real need.
Talk to us about your next product
Who It Is for
Companies launching or reworking a product or service, including technology products.
What You Get
- An opportunity study and business case.
- A product concept with clear requirements.
- A launch roadmap.
- Governance of the build through the gates, so management decides at each stage.
How We Work
The project runs through the gates of the framework, with the track chosen by its scope and urgency.
Engagements run on the Otrya Governance & Execution Framework, so you see progress at every gate and decide Go or No-Go.
Where We Have Done It
New strategic products at many companies across multiple industries opened new revenue lines. The industries we worked in include telecommunications, finance, media, retail and more.
Questions
Do you build the product?
We advise on the product and the technology and govern the development through the gates, while your team does the building.
What is a gate?
A decision point where the Governance team reviews progress and votes Go or No-Go before the project moves on.
How is the work priced?
We start with a conversation and a proposal, at no charge. The proposal sets out the scope and the work involved, and the price follows. You pay phase by phase, and at each Go/No-Go gate you decide whether to continue.
Which track would a new product follow?
It depends on size and urgency. A major launch follows the Full Track, while a small improvement follows the Standard or Express Track.
Can you help us decide whether an idea is worth pursuing?
Yes. The work begins with an opportunity study and business case. For brand-new businesses, see Venture Feasibility & Launch Branding.
Do you work on technology products?
Yes. The team’s background includes developing software and telecom products over a long career.
Talk to Us About Your Next Product
Tell us about the product you have in mind, and we will suggest how to take it to market.
Contact details