Brand Transformation
A brand that matches who your company has become, delivered as a complete identity your team can apply.
Talk to us about your brand
Who It Is for
Established companies whose name, look, or message no longer fits.
What You Get
- A brand overview: the story behind the name, vision, mission, and core values.
- Brand personality and voice, with the words to use.
- An ideal customer profile.
- A logo system with light and dark versions, a color palette, and typography.
- Photography and visual rules, all brought together in one brand guidelines document.
How We Work
We work with the owners to define who the company is and who it serves, then turn that into the identity and the guidelines. The guidelines document makes the brand easy to apply consistently across print, social media, and the website. This service pairs naturally with Website Design & Development.
Engagements run on the Otrya Governance & Execution Framework, so you see progress at every gate and decide Go or No-Go.
Where We Have Done It
We carried out a full rebrand of an established beauty and wellness business, delivered with complete brand guidelines.
Questions
What do we receive at the end?
A complete brand identity and one brand guidelines document. It covers the story behind the name, vision, mission, and values, brand personality and voice, your ideal customer, the logo system, colors and typography, and the rules for photos and visuals.
How is the work priced?
We start with a conversation and a proposal, at no charge. The proposal sets out the scope and the work involved, and the price follows. You pay phase by phase, and at each Go/No-Go gate you decide whether to continue.
Will we get logo versions for light and dark backgrounds?
Yes. The logo system includes versions for both light and dark use.
Can you also change our name?
Yes. A rebrand can include a new name, as it did in one of our cases.
Can you also build our new website?
Yes. See Website Design & Development, which is designed to work with the new brand.
How do you make sure our team applies the brand correctly?
The guidelines set out simple rules for fonts, colors, photos, and voice, so anyone on your team can apply them consistently.
Talk to Us About Your Brand
Tell us what your brand needs to say, and we will suggest where to start.
Contact details